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In a speech earlier today, Bank of Japan (BOJ) Governor Haruhiko Kuroda said that he and his gang aren’t contemplating deepening their recently implemented negative interest rate policy.

Apparently, they’re confident that the quantitative and qualitative easing, as well as the negative interest rates, would be enough to bring inflation to the BOJ’s 2.0% targets.

Are they right to be confident over the economy’s performance? Let’s take a quick look at Japan’s major economic factors and see for ourselves!


  • Q4 2015 growth contracted by 0.4%, worse than Q3 2015’s 0.3% growth.
  • The annualized figure also missed estimates at -1.4% after rising by 1.3% in Q3 2015.
  • Private consumption (60% of GDP) fell by 0.8% and shaved off 0.5% from the GDP. Ditto for consumer demand, which fell by 0.5% and shaved off 0.5% from the GDP.
  • Preliminary estimates are showing a 1.4% contraction for Q4 2015 thanks to a slump in consumer spending and exports.
  • Growth in exports simply isn’t making up for the decline in consumer demand.


  • The unemployment rate fell from 3.3% to 3.2% in January, the lowest in three months.
  • The job-to-applicant ratio improved from 1.27 to 1.28, the highest in 24 years. That’s 128 positions available for every 100 job seekers, yo!
  • Solid offers in the hotel, restaurant, and medical and welfare sectors keep job demand afloat.
  • Real wages are rising as employment and earnings pick up while inflation remains subdued.


  • CPI and core CPI remained flat in January after growing by 0.2% and 0.1% in December respectively.
  • Tokyo’s core inflation, considered a leading indicator, marked a second consecutive decline of 0.1% in February.
  • Food costs grew at a slower pace while energy and transportation costs dragged. On the flipside, recreation and clothing prices provided small boosts.
  • The BOJ wants corporate profits to grow to drive up wages and prices but low energy prices and a strong yen are dragging on consumer prices.
  • CPI and core CPI remained flat in January after growing by 0.2% and 0.1% in December respectively.
  • The BOJ currently expects inflation to reach 2.0% in H1 2017.


  • Manufacturing PMI fell to the lowest since June 2015, as output grew at its weakest pace in 10 months and international demand on new orders declined.
  • Services PMI fell to its lowest since August 2015, as business activity and new orders slowed down.
  • Business confidence has been steady at 12 in Q4 and Q3 2015 after falling from 15 in Q2 2015.
  • Core machinery orders in December boosted by expected demand for Q1 2016.
  • In 2014 the service industry accounted for 65% of Japan’s GDP while the manufacturing sector contributed 21%.
  • Start-of-year optimism and front-loading of inventories are starting to fizzle out in February.
  • Falling PMIs and production show weakening demand and a lack of confidence in the BOJ.


  • Retail sales dropped by another 1.1% in January, its third consecutive monthly decline.
  • Consumer spending dropped by 3.1% in January from a year earlier and marked a FIFTH consecutive monthly decline.
  • Household spending in January was dragged by unusually warm weather, which lowered charges for heating, electricity, and water and spending for winter clothing.
  • Yen’s current weakness is boosting imported food prices and keeping consumers cautious about spending.

Trade and Housing

  • Japan’s trade went back to a deficit in January after a sharp drop in exports caught up to the declines in imports.
  • Exports declined for the fourth month in a row, thanks to declines in shipments to trading partners like China, U.S., and South Korea.
  • Imports fell to a nine-month low, its 13th consecutive decline.
  • Weaker demand from major economies like China and the yen’s strength is weighing on Japan’s export industry.
  • An upside surprise in housing starts contrasted with the abrupt decline in construction orders in January.

Want a real snapshot of all those points above? Here’s a neat chart for ya!


What’s next for Japan?

After looking at the factors above, we can certainly understand why the BOJ would want to step up its efforts in stimulating activity in the economy.

Though employment prospects continue to improve (especially in the services industry), the job opportunities just aren’t translating to economic activity.

The BOJ’s biggest problem right now is fighting a self-fulfilling deflationary mindset where consumers and businesses expect inflation to remain subdued, which prevents businesses from investing and raising wages and consumers from spending their moolah.

The yen’s recent strength isn’t helping either, as it’s raising the cost of imported foods and making Japan’s exports more expensive in the global markets.

Do you think the BOJ’s current plans of continuing to buy assets and implementing negative interest rates are enough to spur businesses and consumers into spending?

The BOJ seems to think so, judging by Kuroda’s recent speech of their current plans being enough to send inflation back to 2.0%.

Unfortunately, many market players aren’t convinced and, until we see improvements over the next couple of months, it looks like the BOJ is still on a very steep uphill battle.