Every business, big or small, must have a mission-vision statement. It serves as the most basic foundational guide in establishing what an entity aims to do

What exactly are Mission and Vision Statements?

A Mission Statement is written by an entity to reflect its core purpose, character, and values. It can be as short as a phrase and can be as long as several paragraphs. Its primary function is internal - to state the significant measures of an entity's success - and its prime audience is the management and shareholders.

Meanwhile, the vision statement describes an entity's broad, aspirational image of the future. The vision statement communicates both the purpose and values of the entity. For employees, it sets expectations on how they are expected to act and motivates them to give their best.

Real World Examples

Most entities combine the two, but some make them separately. Here are some mission-vision statement examples of top companies:

• Amazon - Amazon's vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.


• Microsoft - At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible


• Citibank - Citi works tirelessly to serve individuals, communities, institutions and nations. With 200 years of experience meeting the world's toughest challenges and seizing its greatest opportunities, we strive to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible. An institution connecting over 1,000 cities, 160 countries and millions of people, we are your global bank; we are Citi.


• Goldman Sachs - Our clients' interests always come first. Our experience shows that if we serve our clients well, our own success will follow.

Forex and Mission-Vision Statements

As I always say, you should treat trading like a business. After all, you dedicate valuable time and resources to it, just like any other business venture. It should be more than just a hobby. As such, it's important for you to have a mission-vision statement to guide your actions and help you achieve your trading goals.

To make your mission-vision statement, you must ask yourself the following questions:

• How do you trade?
• Why do you trade?
• How will you grow your trading business

If you're a part-time discretionary retail trader who trades multiple time frames (15-minute, 1-hour, and 4-hour charts) that aims to make at least 5% profit every month, then craft a statement based on those factors.

There's no need to complicate things. Your mission-vision statement may be as simple as this: Make monthly returns of 5% through discretionary trading and by trading three different time frames.

Keep in mind that your mission-vision statement should reflect your goals. If you're a professional trader who wants to put up your own trading firm, your mission-vision statement could be: Put up a hedge fund with at least $100 million under management.

Once you've constructed your statement, print it on a sheet of paper and post it where you can see it while trading. You can even frame it! And you don't have to keep your mission-vision statement to yourself. Feel free to share it with the BabyPips.com community by replying with a comment below!