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Retail Sales close
# Revised Better / Worse Units: % m/m
Impact Actual Forecast Previous Time Date
High 0.60 0.30 1.10 08:30 11/15


Census Bureau


An estimate of the total sales of goods by all retail establishments not including sales in services, for the month prior to the release of the report. The figures are adjusted for seasonal, holiday, and trading-day differences between the months of the year, but not adjusted for inflation.



Why should I care?

Retail sales can give clues on consumer spending, which is an important part of the overall economic activity.


The OlsenScale (SMQ)

The Olsen Scale quantifies the market activity according to the Scale of Market Quakes (SMQ).

Similar to the Richter scale which measures the release of seismic energy during an earthquake, the SMQ relates excessive pricing along various price and time scales to historical data by assigning a single number to it. On a constant basis, the scale therefore characterizes the state of the market.

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Released: Nov 15, 2011 8:30
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